http://www.mailwatch.co.uk/2007/05/02/mail-110/ Watching the Daily Mail Thu, 19 Jan 2012 21:38:45 +0000 http://wordpress.org/?v=2.8 hourly 1 http://www.mailwatch.co.uk/2007/05/02/mail-110/comment-page-1/#comment-138459 Daily Mail readers ‘misunderstood’ Fri, 04 May 2007 13:51:04 +0000 http://www.bigdaddymerk.co.uk/mailwatchnew/?p=1756#comment-138459 [...] The Daily Mail is so fed up with people poking fun at its readers, it’s touring the UK’s public relations agencies in the hope they’ll put more advertorials (that is paid ‘editorial’ that proper PR people don’t dirty their hands with*) their way. The problem is that the advertising industry is beginning to question the quality of the Daily Mail’s readership, concerned that those who take its editorial seriously aren’t really the kind of people on which a marketing budget should be spent. [...] [...] The Daily Mail is so fed up with people poking fun at its readers, it’s touring the UK’s public relations agencies in the hope they’ll put more advertorials (that is paid ‘editorial’ that proper PR people don’t dirty their hands with*) their way. The problem is that the advertising industry is beginning to question the quality of the Daily Mail’s readership, concerned that those who take its editorial seriously aren’t really the kind of people on which a marketing budget should be spent. [...]

]]> http://www.mailwatch.co.uk/2007/05/02/mail-110/comment-page-1/#comment-138423 CTerry Thu, 03 May 2007 00:34:36 +0000 http://www.bigdaddymerk.co.uk/mailwatchnew/?p=1756#comment-138423 Hysteria? You mean like what we get from the Daily Mail everyday? Hysteria? You mean like what we get from the Daily Mail everyday?

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