EDITOR: Tim Ireland
Posted by Tim Ireland
March 4th, 2009
What’s about to happen?
Huzzah! I get to go first, because it’s my job to tell you that a brand new Daily Mail Watch is open for business from today.
(Well, we plan to go in and out of ‘beta’ soon after announcing our launch, falling over quite badly, and then recklessly struggling to our feet and throwing random kidney punches in pursuit of attention and some quick gains on the Wikio chart, but other than that, we’re solid.)
The purpose of the site is simple; editors will be quietly documenting outright lies peddled by the Daily Mail, and seeking to bring this culture of fear and falsehood to the attention of those Mail readers curious enough to use a search engine or browse the evil underground world of weblogs.
(Note – Our search engine kung fu is strong. Soon it will be mighty.)
I think you’re going to be genuinely impressed by the line-up about to follow, so I’ll let it speak for itself, only saying that I’m proud to be out here with these chaps today… damn proud.
(wells up)
(stiffens lip)
Right, the basic mission briefing is as follows:
Each of our editors is going to join us with an ‘intro’ post that’s designed to act as an all-purpose reference point for new readers; this will be the main link in each editor’s profile and the first stop for all new readers wondering if they should trust the person telling them that they are being lied to.
It’s going to look busy for a bit, but it should explain itself along the way, and I’ll be back to announce our exciting tipsters competition once the majority of our editors have checked in and the upper and lower flanges have been inspected for ice.
Chocks ready!
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Who am I?
Short version: My name is Tim Ireland. I live in Guildford and I have been blogging since late 2001 at bloggerheads.com
Long version: I’m the guy who brought the ‘lies only’ strategy to the party (a similar policy is in place at The Sun: Tabloid Lies), so while you’ll see me in a few comment threads, you probably won’t see much of me in the discussions prompted by front pages (to your right). That’s where I expect most of the venting about the politics, policies and positions behind these lies will take place, but someone in my position needs to stay away from that kind of thing, lest my judgement suffer… or be falsely called into question.
(I was once half-accused of bullying by The Daily Mail, and I look forward to being called worse in the future, regardless of any efforts to remain polite and reasonable to an almost comical degree.)
Recognising that this is BigDaddymerk’s patch, I will be maintaining and promoting a position that the most constructive thing we can do is each run at a slow and steady pace and simply document clear and verifiable cases of deliberate deception. And avoid anything else that is not that.
Typically this will involve the Daily Mail newspaper making their readers angry or afraid of something that either isn’t real, or isn’t anywhere near as bad as they make out. I imagine the line will be somewhere around the ridiculous claim that this opera contained “more than 8,000 obscenities”, when they are in fact taking the number of obscenities that are sung and multiplying that by the number of members in the chorus.
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What will I be writing about?
Like Dave and BigDaddyMerk, I will also be providing general input on the subject of politics and tactics, but my main assignment as editor is Sex & Sexuality.
Judging by the Mail’s past form, I expect to be dealing not only with lies invented by the Daily Mail, but lies invented by Christian pressure groups and the like, then faithfully or carelessly repeated by The Daily Mail.
I expect to encounter such things as fabricated outrage, homophobic agendas and paedophilia-related fear-mongering, but I would just as soon be proved wrong.
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Why am I doing this?
People should be able to put their trust in a newspaper without the threat of being lied to or otherwise betrayed.
Many readers of The Daily Mail hold firm to certain fears (or opinions, or opinions driven by fear) because they have been lied to, and I see no need for it in a modern democracy.
I don’t expect the people from the Mail to start behaving or to suddenly withdraw from the game, but I do hope to reach those readers who might be prepared to open their mind and realise when someone is exploiting them.
It is for this reason that I will be remaining firm on the following position:
Yes, The Daily Mail’s style and standards will attract and prompt some of the uglier aspects of humanity, but we are not here to hate the readers, we are here to reach out to potentially receptive readers. The very people we need to reach will turn away if we are hostile toward them.
But if we’re calm, friendly and credible, we stand more of a chance of winning them over.
Every Daily Mail reader who turns away from the publication because the Mail staff have not met certain standards of honesty increases the pressure on them to be more honest. Simple, really.
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Why have you chosen your specific beat and/or what skills and expertise can you bring to it?
Experience, mostly.
Not at sex, you silly person, but with analysing the structure of your typical sex-related scare story.
For instance; a story about age-appropriate sex education becomes very different when you ignore the “age-appropriate” bit and give the impression out that 5-year-olds will be watching the same film shown to sniggering 15-year-olds.
There are also many stories and ’studies’ that are fed to The Daily Mail by special interest groups, and the structure of these arrangements/relationships is equally important, especially when a shadowy pressure group puts about false claims that credible data is the work of shadowy pressure groups (like the gay mafia, and the ‘abortion industry’, who share the same meeting hall, and meet every second Tuesday and Wednesday respectively).
For the record, because I guarantee you that some people are going to (typically, anonymously) suggest otherwise, I am a happily-married heterosexual male with children, and I have no political or commercial ties to the sex trade, the abortion ‘industry’, or monsters under the bed.
But do watch out for my agnostic side, which can lead to some shortness with fundamentalists of any creed.
Cheers all.
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UPDATE – I swear to Dog, I only just noticed the date. Onward!
Categories: Housekeeping | Tags: editors




Pff, [insert name of historical gay here] had a wife and kids, etc. etc.
Ah yes, but I make a point of parading mine about, which puts me above suspicion, surely.
Ah, but do you parade them around to keep them away from the monsters under the bed? Welcome to Mailwatch, by the way. (Probably should have said that before faux-casting aspersions on your sexuality!)
Oops. Comments time warp. That might be me switching us back from UTC+1 to UTC a short jiffy ago.
And thank you.
is it the ides of march then?
No, I mean that it’s not a big holiday for sandals.
Will any of you guys be making note of the insane logic of the Mail readers themselves? A lot of Mail readers who comment on the DM site manage to completely ignore points made, or go off on tangental rants with little or nothing to do with the points being made. Constructing a good argument means nothing if the people it is aimed at have no idea that they aren’t even forming rational counter-points, and that’s just as important to chip away at.
We have an editor (Esqui, who’ll be along any moment now) whose *only* job it is to (politely) point out where certain letter-writing readers might be wrong in their thinking. Comment contributions may earn scrutiny under this editor, but (a) there are more comments than letters, and often no real indication of who wrote them (or how many people the Mail is allowing them to pretend to be as long as they stay on-message), and (b) there’s the seperate issue of poor/selfish moderation which only encourages the behaviour you describe (and worse), which could lead to the introduction of a comments editor/watcher/campaign at some stage.
Thanks Tim.
Awesome, plus I already know Esqui.
Mazel tov on the new project which I just came to via Blood and Treasure. I used to be a media monitor at Arab Media Watch but I wouldn’t have had a strong enough stomach for the Mail so I really admire you people. I’m sure you’ll be very busy.