Posted by adambienkov
September 7th, 2010
The Daily Mail has a killer story in the paper today:
Sunshine can give you wrinkles ‘even through a window’
By SEAN POULTER
It’s a well-known fact that shunning the sunscreen and basking in direct sun leads to wrinkles.
But those who thought their skin was shielded while driving, or sitting in a conservatory, could be in for a nasty surprise
Yes that’s right readers. We all knew that sunshine gave you wrinkles but what we didn’t know is that it can pass EVEN THROUGH A WINDOW!
Look, the Mail even has a picture to demonstrate just what sunlight coming through a window looks like:
And I know it must be a nasty surprise, particularly if you have been confusing those glassy type wall things with those other more bricky type wall ones.
But this isn’t just a scaremongering puff piece. No there’s real sciencey stuff behind it:
Professor John Hawk, an Emeritus Professor of dermatological photobiology and UVA expert, said: ‘We believe up to 90 per cent of the visible signs of ageing are due to the sun’s ultraviolet radiation and more than 95 per cent of these are known to be UVA rays.
‘What’s needed is a step-change in awareness of the damaging effects all year round, not just during summer holiday season.”
And of course nobody needs that step change more than the company who is paying for it:
The research is published by Boots, which is introducing UVA sun protection into a line of No 7 moisturisers.
Which is terribly nice of the Daily Mail to mention of course, because otherwise I’d just assume they were wasting our time.