Posted by sim-o
September 29th, 2010
The EU is only interfering again. This time it’s telling Cadburys’ to change it’s slogan…
EU forces Cadbury’s to axe its iconic glass-and-a-half slogan from chocolate bars
Oh, hang on. I think someone forgot to read the article before coming deciding on the headline because…
Experts at the Trading Standards Institute (TSI) said the EU rules should not apply in the Cadbury case.
TSI spokesman, Andy Foster, said: ‘The Cadbury slogan is well known by consumers and should not be confused or caught up with food labelling laws.’
He said the slogan was not part of the ingredients list, and so was not affected by rules regarding food labelling.
‘Therefore the Trading Standards Institute would have no objection to the continued use of the famous slogan unless it was considered misleading by consumers,’ he said.
That last quote is in the article itself.
Maybe a better headline would be “Mail blames EU for Cadbury getting it wrong”
h/t Mr Power