I've noticed that many of the Mail's stories involve 'top' people or places - like a 'top' doctor (who may in fact only be an average, run-of the mill surgical registrar or similar). This has become more frequent (and thus irritating) over time.
There's two examples today:http://www.dailymail.co.uk/news/article ... aybay.htmlhttp://www.dailymail.co.uk/news/article ... bgate.html
Maybe they are trying to start a new craze - 'Mail top trumps' - i.e. see how much you can 'big up' the most inconsequential story without mentioning benefits/the public sector/muslims/those little brown fellows from overseas etc.