He was a good boxer- "he's hurt Tyson!" and all that, but didn't the "Know what I mean, 'Arry?" kick in quite early?
It's an interesting aspect of British culture that not taking yourself seriously is often seen as of more importance than actual talent or success.
On the lunchtime news here, there was coverage of a local girl who's won a gold in Delhi. Her secret of success? Regular curries. Not natural talent honed by long hours of expert coaching and practice, funnily enough. Likewise Bruno. Middling boxer, but can laugh at himself. Thus alright.
Or Status Quo. Three-chord pub rockers of limited repertoire. But they do a fantastic amount for charidee, and have a self-deprecating cameo on Corrie. What guys!
In a way I like this. We like our heroes to have feet of clay, to be grounded in reality. We don't deify them or pretend that they are anything less than human. In a way this plays into the celeb 'myth' peddled by the X Factor and the like - that anyone can get the break and become famous; but it also leads to a paradox in which we are told to dream of the celeb lifestyle, while constantly being shown just how normal and common these celebs are. Almost "They may be richer, more famous, more glamorous than you, but they're still shit".