http://www.dailymail.co.uk/tvshowbiz/ar ... -Stig.html
To its fans, Top Gear might be a Ferrari of a show, to its detractors a Cortina-esque dinosaur - but to its accountants, investors and to the BBC it's a juggernaut of a money machine.
SInce 1994, long-distance lorry drivers and cabbies have been able to purchase
When it comes to the 'Top Gear' brand, it's not Jeremy Clarkson's craggy face that sells. nor even Richard Hammond slightly cuter features. It's The Stig's anonymous mask.
The unfinished phrase starting with 'SInce' [sic] appears seemingly at random. It belongs further down in the article:
FROM BOOKS TO CDs
SInce 1994, long-distance lorry drivers and cabbies have been able to purchase their very own road-cruising soundtracks, with the release of umpteen Top Gear compilation CDs
EDIT: And there's more:
FRoM boys' toys to kids' toys, the Top Gear marketing engine hasn't just got grown men cornered, but youngsters too. you could buy a basic Top Gear Scalextric set for £89.99. and in January this year, Top Gear: Turbo Challenge magazine was launched for children - a fortnightly publication at £2.50 a pop with games, strips and trading cards to collect and swap.