Tubs slugs are smarter than stars readers

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There never was a golden age Mike, it's all an illusion

The Third Doctor Invasion of the Dinosaurs (1974)

Maybe. But I haven't, and if you look on my Facebook pages you'll see a lot of angry-leftie retired types.

They may have grown up in the 60s, temporally, but they were the ones who had nothing to do with the radical changes in society - and there were a lot like that, especially in small towns. They feel that others have had a lot more fun and freedom than they have but instead of looking for some of that for themselves, they prefer to isolate themselves in a bubble of misery and complaining and nostalgia for when everyone knew their place. That, I suppose, is where they get what passes for their fun, and they certainly enjoy what they fondly imagine to be their elevated position on the moral high ground.

I think it still would.There are always those who buckled down,got their nose to the grindstone,worked hard,then in their mid forties resent bitterly their contemporaries who had fun along the way.
It may surprise you that I was a bit of a back packing hippy in my youth,10 years spent teaching in Asia,now amongst the "wish I'd done that comments" there is often an element of bitterness.I don't think they would mind if I was a drug addled prostitute,but I'm on the PTA!

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Blog...http://itsjustahobby.wordpress.com/

Soon, if we are not prudent, millions of people will be watching each other starve to death through expensive television sets. Nye Bevan

With reference to going down the Star's grown-up numpty reader road, is the DM trying things out on the American market first? Or does it see the online American stuff as a natural progression from its' stance on British matters?

http://www.dailymail.co.uk/news/article ... mbers.html

http://www.dailymail.co.uk/news/article ... mates.html

Which brings up another question. Does the DM see more of a future in online rather than printed material?

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Mailwatch. Love us or leave us.
http://www.coalitionofresistance.org.uk/

From an interesting, depressing, not entirely surprising study carried out by a Guardian reporter into the gender imbalance in the media:


That the most misogynistic daily papers are also the most popular with women readers never fails to puzzle me — but is it simply by default? None of the other news organisations has been able to find a formula to attract more women readers. The Mail has succeeded with its longstanding mix of lock-up-your-daughters scare stories, human interest news angles, health and fashion tips, cute animals, celebrity pictures, and Glenda Slaggery. The fem-focused parts of the Mail are essentially a fusion of various women's magazines: Woman's Own, Grazia, True Detective, etc. The online-only content — the sidebar of shame — is clearly intended to draw women readers, as is much of the consumer-product advertorial. Mail Online continues to prosper, now getting 80 million unique visitors in a month.

Still, this strikes me as a very old-fashioned idea of what women like to read. Perhaps outside of this stereotype women's reading interests just aren't that different from men's. But then, what's putting them off buying the red-tops and broadsheets? There's been a long debate in gender/media studies about the 'feminisation' of news. The term has generally referred to softer presentation; less abstract and more 'user-friendly' angles; and a shift in the news agenda away from foreign and industrial news towards lifestyle and consumer topics. Some say the news is less newsy as a result. Others have pointed out that women were almost invisible in the news pages as recently as 25 years ago, except as crime victims and family appendages. Either way, the Mail has found a formula that appeals to women readers. The rest of the inkies are lagging.

This research by the Guardian suggests there's some connection between the gender balance of a newspaper's editors and journalists, and the gender balance of its readers. And the Mail is ahead of the curve.