Some bloke commenting on the Goldacre piece wrote:
October 16, 2010 at 5:40 pm
As far as the PCC are concerned this kind of ‘reporting’ does not break their code even though it’s obvious that it’s intentionally misleading.
I made a complaint about a similar situation a while ago and as far as the PCC are concerned you can make any claim in a headline and article as long as any statements you make are non-committal (apparently the headline escapes this rule) and you include at least one quote at the end from someone disputing the nonsense above it.
The PCC is an absolute disgrace and the Daily Mail is all the evidence that anyone should need to prove that the press are incapable of self regulation.
The guy's comments are in the context of one of the those "eating cheese gives you cancer" articles (*) which are misleading in the sense of being rubbish science rather than (say) evil racism, but he appears to have made a real complaint to the PCC and been fobbed off with this shameful policy.
(*) As it's the DM it should probably be "eating French cheese gives your cancer"
I come here to let off steam, but just get more and more wound up. I'm off now to write an article on how reading the Mail gives you high blood pressure. And watching the BBC turns you into a self-confessed Marxist punk-rocker benefit-cheat.