Like most solo sports, it seems as though it would be more fun to do than to watch. It looks fairly technical, and I wonder how much the uninitiated spectator would see from down below. The music would drive me up the wall (not literally).
On the other hand, if this were an option in PE lessons, I think it would be very popular.
I'm of precisely the same mindset.
It's a solo sport, so no interesting team dynamics, and it's something I've never done, so any technical niceties fly way over my head.
I miss out on a lot of sports that fall into this bracket (Skiing, skating, shooting, wrestling, dressage, modern pentathlon......).
It's the nature of UK broadcasting (Led by BBC and Sky) that minority sports get a sparse covering.
Channel 4 used to do a good job of covering obscure sports - and I would often watch them for novelty value (Kabaddi, Aussie Rules Football, etc).
My favourite "Hard to find" sport is road cycling. The daily hour on analogue TV has now been improved by ITV4 carrying the Tour De France live feed.
But I've wandered a bit off point.
What we appear to lack is a sport that's perceived as friendly to girls (You have to catch them before they leave school) not socially exclusive, doesn't force a specific body type to the fore, and doesn't rely on heaps of expensive equipment, livestock, or acres of space.
That rather rules out Tennis and Golf (Socially exclusive, and space inefficient), Gymnastics (No fat chicks), Horsey stuff, Hockey (The fields cost a bomb and as 2G Astro aren't suitable for other sports), Basketball (Only tall folks need apply)...
Volleyball may have potential, but is utterly grim to play with a team of beginners, and that's where I suspect most sports fail "We tried it a few times and it was rubbish".
That limits my suggestions to that frisbee version of American football (Apparently excellent for aerobic development), and small sided Football (7 a side on a half pitch).
Feel free to discuss.