I thought a similar thing when I kept seeing Taleban fighters being called cowardly for using IEDs. No, admittedly, it's not lining up at a prearranged time for a good clean fight, but then we're hovering over them in $50,000,000 flying death machines. We use unmanned drones to kill them without ever going near them. We're not exactly undergunned compared to them. They're trying to hurt a vastly superior force, they're not going to line up and wait to be hit by a bomb dropped by an unseen Predator a few miles away, controlled by a 'brave' pilot sitting at a screen on a Texan
There was a docu-drama on one of the History channels recently dramatising the experiences of a young Spitfire pilot during the Battle of Britain. When you consider the amount of danger those men faced every time they went up into the air it highlights the intellectual dishonesty of using WWII language and themes to glorify modern day warfare. Back then, after flying half a dozen missions a day, every day for weeks on end, if your concentration dipped or you showed a hint of fatigue, your number was pretty much up. Nowadays, take your eye off the ball and you might bomb a wedding instead of a compound. I don't have the figures to back this up but judging by the news you could be forgiven for thinking our own helicopters kill more airmen than the Taliban do.
Not, of course, that this diminishes their "hero" status one iota.