Saw tonight's Channel 4 news piece about Public Health England getting the tabula rasa rebrand treatment, Hancock explaining it as a means of protecting Britain from future external biological threats and definitely not an exercise in shifting pandemic blame off of the government. Stood out as a bit weird when if they'd locked down just one week earlier than they did, half of the deaths wouldn't have happened
Oh who am I kidding, it's one of the oldest private sector tricks. Original company does an appalling job after raking in the cash, dissolves once it's lost the PR battle and simply reforms under a new name with a suspiciously familiar personnel roster.