[Safe_Timber_Man]

It also begs the question - Did Dacre 'step aside' by choice?

[Samanfur]

I've always heard the concept described as Special Projects Manager.

[youngian]

It also begs the question - Did Dacre 'step aside' by choice?

The demographics are against a Dacre style Mail even sustaining its current circulation and journalistically Brexit fuck up is the hottest copy in town. Glover, Vine and Letts blaming Remoaner traitors is not going to cut it much longer with the readers who are not mad (my mum was a Mail reading Remainer).

Rothermere may well be like Steve Coogan's description of Murdoch as a pragmatic businessman who would happily print nice things about people if it made money. "Whereas as Dacre's just a cunt," Coogan added.

[Safe_Timber_Man]

Hmmm. Interesting. Fascinating times ahead. Any change in editorial policy will be slow and phased, though, I'm assuming. They can't literally switch over night so maybe it'll be a Drip effect to soften the readership up over time before officially taking a Remain position.

Or...absolutely naff all will change, which is my initial thought. But without Dacre breathing now Greig's neck and Greig being a Remainer I can't see how that would work. Unless Greig is happy to completely sell out just so he gets the top job.

[Boiler]

See also: Boris Johnson.

[Catkins]

Glover, Vine and Letts blaming Remoaner traitors is not going to cut it much longer

While I'd love to think that Greig's arrival will result in a more sane columnist base, remember that this man employs Liz Jones!

[Boiler]

The demographics are against a Dacre style Mail even sustaining its current circulation and journalistically Brexit fuck up is the hottest copy in town.

Why? There's plenty of people in their 30s and 40s who hold the sort of views that chime with the Mail's stance. Abers found that out the hard way.

[lord_kobel]

But how many of those bother to buy a paper, let alone the mail?

[Boiler]

My local chip-shop has copies of the Mail. As does my accountant. As does my local BMW dealer. And yes, I do see people reading them.

[Safe_Timber_Man]

The biggest hit they may face is to MailOnline. If that starts to soften and begins to get all Remainy then it will no longer be the go-to website for the Far/Alt Right to share the articles and link/reference them in other areas of the internet. Less clicks, less advertising revenue etc. This may be good news for Breitbart.

Having said that, despite the hardcore Brexiters and racists who use the MailOnline, it does have a hell of a lot of 'normal' people who visit it for the celeb gossip etc. It's still a gargantuan money machine so they'll be fine.

[Daley Mayle]

The Dai-ly Brexpress hasn't changed since being bought by the Remain supporting Trinity Mirror.

Papers are run by hard-nosed business people, they know their readership and demographic and will gives their readers want they want to read.

I'd guess there will be less spittle-flecked headlines and Downfall-style rants in the leader columns.

[Daley Mayle]

Oh, and a seat in the House of Lords offered to Dacre. That would be wonderfully ironic, eh, dear reader?

[bluebellnutter]

"How dare they sack me. ME!? I MADE the Daily Mail!!!"

[Safe_Timber_Man]

Downfall-style rants

Ah, the Hitler video meme. Haven't seen one of those for a while. One Must be done for Dacre leaving and ranting about Greig.

[youngian]

Papers are run by hard-nosed business people, they know their readership and demographic and will gives their readers want they want to read.

Which is why the Greig appointment was a surprise. Editors aren't usually dutiful hacks and want to stamp their mark.