Tonight they bring us the Earth-shattering revelation that the North is cheaper than London.
It really IS cheaper up North: Shops an ... get hotels
I like how they capitalise 'IS' - as they've always suspected that a pint might be pricier in Hammersmith than Hull, and now they've finally got conclusive proof.
Even items such as budget hotel rooms are pricier in the South.
Why the "even"? Surely any numpty would expect to be charged more for a hotel room in the capital than in central Hull (the comparison that they've used). The agenda behind this shocking discovery...
The findings will provide ammunition to the Chancellor, George Osborne, who is currently consulting on a plan to introduce regional wages in the public sector. The idea is that everyone from street cleaners to teachers would be paid less where the cost of living is lower.
The typical median public sector salary in London is £610.70 a week, which is around 50 per cent higher than in Hull.
However, the average house price in Hammersmith of £550,000 is some 417 per cent higher than the Hull average of £106,250.
Why does that mean that northerners should be paid less? Wouldn't it make more sense to pay Londoners more? I'm sure those northern street cleaners aren't exactly living in total luxury, even if their McDonald's Fillet-O-Fishes are 10p cheaper.