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#549143
Italian police recover stolen Renior and Rubens masterpieces as five men 'behind Hollywood-style £26m heist' are arrested after 17-month hunt
http://www.dailymail.co.uk/news/article-5975949/ Italian-police-recover-stolen-Renior-Rubens-masterpieces-17-month-hunt.html
#549167
Dave Gorman did a piece on this trend - the theory is that because there's so much clickbait out there, the old fashioned headline that teased at the content of the story is no longer used, as people just don't have the time or inclination to stop and read. So now the headline needs to effectively precis the story in one sentence.
#549529
Andy McDandy wrote:
Sat Jul 21, 2018 3:55 pm
Dave Gorman did a piece on this trend - the theory is that because there's so much clickbait out there, the old fashioned headline that teased at the content of the story is no longer used, as people just don't have the time or inclination to stop and read. So now the headline needs to effectively precis the story in one sentence.
When I was doing my journalism training, the way that we were taught to open a story was to look at our opening sentence (or the first twenty-five words, whichever came first) and see if we could put the phrase "Guess what, Mum!" in front of it, and have it make sense. You had to summarise the story and grab people straight away.

As you say, the rise and rise of the clickbait headline seems to've made thag technique acceptable for headline-writing now. I should probably ask my course director if he still tries to teach creative sub-editing as far as headlines're concerned, or whether market forces mean that he's gone down this route.
#549595
Samanfur wrote:
Tue Jul 24, 2018 8:31 pm

When I was doing my journalism training, the way that we were taught to open a story was to look at our opening sentence (or the first twenty-five words, whichever came first) and see if we could put the phrase "Guess what, Mum!" in front of it, and have it make sense. You had to summarise the story and grab people straight away.
Guess what, Samanfur. I have not just nicked that but also deployed it in the wild!
Samanfur liked this
#550676
A mother-of-two has launched a landmark £1million court case against a beauty salon over claims a £200 dying treatment that involved her hair being washed six times caused a massive stroke.
http://www.dailymail.co.uk/news/article ... TROKE.html
#552763
Billionaire Viscount Chelsea's son, 19, caught speeding through roadworks claimed he 'lost concentration because he was excited at being close to his family's Scottish estate'

Plucky student told the court he drove fast as he was 'excited' about being home
Yeah. It needs guts to exceed the speed limit by 20mph.

http://www.dailymail.co.uk/news/article ... ement.html
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