Slavish support for Boris Johnson has turned the Telegraph into a joke
The circulation fall has been so dramatic that TMG’s chief executive, Nick Hugh, decided in January to remove the Telegraph titles from the monthly sales audits carried out by ABC. His reasoning, according to a company statement, was that the ABC figures were “not the key metric behind our subscription strategy and not how we measure our success”.
A couple of weeks ago it went to war with Britain’s largest newspaper retailer, WH Smith. After increasing the Telegraph’s cover price from £2 to £2.50, it unilaterally decided to reduce the margin paid to the retailer from 21.5% to 17%. WH Smith responded by banishing the paper from sale at 120 of its railway stores.
TMG was forced to sue for peace and reached a new agreement with WH Smith, as it has done with other outlets, such as the Co-op.
The details are supposedly shrouded in commercial secrecy, but I understand that TMG has backed down and failed to secure a deal on its own terms. It was a misstep born out of the publisher’s financial woes, which saw the company’s profits plunge by 94% in 2018 to just £900,000. Until recent years, the company had been regularly returning profits of £50m. https://www.theguardian.com/media/comme ... SApp_Other