100 %
- Wed Nov 25, 2009 3:38 pm
#83762
Ever noticed how much advertising insurance companies put out, in particular car insurance companies?
They're fucking everywhere, and those fucking ads for comparison websites are just as bad. Without exception, they're fantastically annoying. But have you ever wondered about how those campaigns get born? I envisage a brainstorming group of thrusting young ad execs (or wankers), running things up flagpoles to see who salutes:
"I've got it ! Who is just about THE most unlikely person we could get to front our new campaign for car insurance?"
"The Duke of Edinburgh?"
"Nah - we'd never get him."
" I know - how about Iggy Pop?"
" D'ye know, that just might work..... get onto his people right away".
Meanwhile in another part of the forest......
"I've got it! You know how everybody loves those cheeky little animals that you keep seeing on BBC wildlife documentaries- you know, the ones that stand up on their hind legs and all look about to see if there's a wolf coming ?"
"That's meerkats. "
"YAH ! Meerkats! In fact, that's genius! Know why - cause it sounds a bit like "Market" and that's what our client's comparison website is about. "
"I've got it, I've got it. We have this meerkat, right, and he's coming on the telly to warn people to stop mistaking his website about comparing meerkats with the client's one about comparing markets.
"Yeah - we could give him a funny voice and everything. Where are meerkats from, anyway?"
"Africa?"
"Yeah, a big goofy comedy Robert Mugabe type voice - it'll go down a storm."
"Errm, would that not be a bit, erm, racist?"
"You've got a point. Tell you what, we could make him Russian !!! They aren't black. He could even have a comedy catch-phrase, something like "Seemples!"" .
"A Russian meerkat? That makes no sense at all."
"Just fuck off, Justin. We're going with it, okay ?"
They're fucking everywhere, and those fucking ads for comparison websites are just as bad. Without exception, they're fantastically annoying. But have you ever wondered about how those campaigns get born? I envisage a brainstorming group of thrusting young ad execs (or wankers), running things up flagpoles to see who salutes:
"I've got it ! Who is just about THE most unlikely person we could get to front our new campaign for car insurance?"
"The Duke of Edinburgh?"
"Nah - we'd never get him."
" I know - how about Iggy Pop?"
" D'ye know, that just might work..... get onto his people right away".
Meanwhile in another part of the forest......
"I've got it! You know how everybody loves those cheeky little animals that you keep seeing on BBC wildlife documentaries- you know, the ones that stand up on their hind legs and all look about to see if there's a wolf coming ?"
"That's meerkats. "
"YAH ! Meerkats! In fact, that's genius! Know why - cause it sounds a bit like "Market" and that's what our client's comparison website is about. "
"I've got it, I've got it. We have this meerkat, right, and he's coming on the telly to warn people to stop mistaking his website about comparing meerkats with the client's one about comparing markets.
"Yeah - we could give him a funny voice and everything. Where are meerkats from, anyway?"
"Africa?"
"Yeah, a big goofy comedy Robert Mugabe type voice - it'll go down a storm."
"Errm, would that not be a bit, erm, racist?"
"You've got a point. Tell you what, we could make him Russian !!! They aren't black. He could even have a comedy catch-phrase, something like "Seemples!"" .
"A Russian meerkat? That makes no sense at all."
"Just fuck off, Justin. We're going with it, okay ?"
"The opportunity to serve our country. That is all we ask." John Smith, Leader of the Labour Party, 10 May 1994.
- By Malcolm Armsteen
- By youngian
- By MisterMuncher