- Wed Feb 22, 2017 5:57 pm
Charitable advertising. That is, charities advertising on the TeeVee (presumably) to try and encourage more donations.
The British Heart Foundation has one being played intensively right now, in which the ghost of a bridesmaid at her sister's wedding floats about apologising for spoiling the wedding by dropping dead, even as her earthly remains lie on the floor with a paramedic presumably having failed to keep her alive, and her sister the bride looks bereft. A real bummer.
Ghosties featured in their previous ad too, with a ghostly dad frightening the crap out of his son by turning up in his school classroom to tell him that he's not going to make it home for tea ever again, just before the headmaster drags the kid into his office to tell him his old man's kicked the bucket.
I'm unconvinced about the effectiveness of these ads. Maybe because I already support and donate to the BHF, but I think also because they're too bloody shocking and scary.
Hope I'm wrong, mind, and the cash is rolling in.
"The opportunity to serve our country. That is all we ask." John Smith, Leader of the Labour Party, 10 May 1994.