- Mon Feb 24, 2020 9:24 pm
Interesting to see the row-back. That's a helluva schlep, all the way from the Danish capital with only Patti Hurst as your cox.
For context; I worked on the original tobacco advertising voluntary agreement, for which I have done my best to apologise, and I have a certain amount insight as to how these things work. Even without Big Data and targeted messaging, it is possible to war-game and then model how multi-variate messaging will play (or not) with carefully segmented audiences.
Why do you think that 15% of all adults still smoke, rising by some 30% amongst the key 25-34 age group? It's an inter-generational killing field.
Advertising and communication strategy works. It is why consumers cling to brands like O2, BMW, Braun, and L'Oréal, plus many more despite their transparent and inherent weaknesses.
Still, advertising doesn't impact upon me, eh?
Jack believed in the inherent goodness of humanity, and felt a deep social responsibility to protect that. Through us all, Jack marches on.