Boiler wrote: ↑Thu Sep 23, 2021 6:09 pm
I'm sure there'll be noises about this, if indeed it hasn't already happened:
The idea is seemingly that by moving to a font designed in-house, they won't be paying for a licence to use Gill Sans.
50k is relatively cheap for a logo change.
My university spent 350k on a logo change (despite having one of the best graphic design departments in the country, and a general feeling amongst the student body that it would be a great boon to have that in their portfolio). The logo went from something a bit underwhelming but geographically and culturally connected to the establishment, to just writing the university's name within a box, all in some awful modern stencilled typeface.
Though that might win gammons top trump as it's a waste of taxpayer money and
something to do with unwashed tax-dodging, job-shirking student layabouts.